The city is alive: families socialising in playgrounds and parks, the noise of children playing sounding out, the smell of freshly brewed espresso wafting from cafés, and the joyful melody of chatter emanating from the many tables seating people of all ages expresses the characteristic Italian joie de vivre. This, in combination with the “culture of beauty”, provides for the continuous stream of human creativity that further satisfies the high expectations of discerning customers.